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Have you ever felt like you have reached your limits? Whether it shows in your writing, business creation or time management – you are not alone! Below, learn how to develop strategies that will make you feel more productive, take your adventure to the next level and keep you in line – we’ll even tackle the stuff that keeps you up at night. Let Karen Post and the Oddpodz team lead the way.

1 – Does branding countries, government programs and leaders really matter? 3 part series that includes insight, strategy and recommendations.
2 – How to quickly sway opinion, sell product & make a point – with wordplay Metaphors can make a difference.
3 – Energize your entrepreneurial engine. Attend 3-day conference in Tampa. Engage in networking opportunities with students from all over the country as well as business professionals.
4 – Entrepreneur essentials – Bandwidth limits, saying no and time off. There are only so many hours in a day, what will you do with them?

For last weeks wrap up, click here.

Also, don’t forget to check out:
Slimy scam, smart business model or insightful day?
3 smart chicks, 10 ideas to breed more loyal blog readers
Greenwashing and other recycled business sins

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Gone fishing, managing priorities
I hate to break this news to you, but I’m breaking a promise. A few months back I told you I would blog every day in at least one of my three blogs, marketing/branding, entrepreneur or free biz finds. I’ve given it my best and believe I’ve pumped out some good and useful content since then. It’s not easy to write every day, but then again when you follow the tips I’ve learned to make blogging easier, it can be done with joy and without much pain.

Then came being an entrepreneur, running a small business and life, and my noble commitment became a big challenge for me. One that was causing a high degree of stress and maybe this over demand place I signed up for was even jeopardizing my health.

This past month has been monumental. I traveled to Saudi and made history, spent a week in New York City, got inspired, did my thing for the local economy, was featured in the New York Times and then went to Nigeria where I was a guest lecturer to an audience of 500 marketing and leadership professionals. All while blogging daily, servicing my consulting clients, managing my team of support personnel, writing a new book for McGraw-Hill called Brand Turnaround and playing 15 matches of tennis.

Then, just as I got unpacked, I signed up for a week-long comedy school that included a five minute bit, complete with memorized new and hopefully funny material. The class was in Tampa, produced by Jeff Lawrence of the Laughing Buddha Comedy School, who preforms around the country and is based in NYC.

I attended the first class on Tues., it was fun, saw many of buddies Frank Robertson, (a broadcast and media consultant) and Scott Farrell, (a proud stay at home dad) and met some great new friends too, Susan Guidi, another entrepreneur who runs Advanced Ultrasound Services in Tampa.  All in all, it was everything I wanted it to be. I’ve done comedy school before, so I knew the basics going in. And I knew there would be homework.

That night, I couldn’t sleep, I tossed and turned about all my commitments and now this one with a short deadline. Then I experienced a major anxiety attack, where you feel like you are going to have a heart attack and really die!!! YIKES!@#%!!!!

After about an hour of this agony, I got up, rubbed my big, happy, crystal Buddha’s belly on my dresser and had an important epiphany.

This is freakin, self-inflicted stress and pain and you, Karen Post, can stop it. I pulled out my writing pad and made a list of my: “had to do, must do” responsibilities. Comedy class was not on the list.

What was on my list: finish my book, take care of my clients that I am under contract with, and take care of me. The rest will have to wait and I know it will take care of itself.

My brain has a certain amount of brand-width, there are so many hours in day and I do not want to do anything that is not my best work. PERIOD.

The moral to this story and the 3 entrepreneurial essentials.
Know your band-width and respect it.
1) Don’t kill yourself, know your limits, and say no to things that are not in the top priority zone, especially if they can impact your true goals and dreams.

Exercise your rights as an entrepreneur.
2) As an entrepreneur, you get to control a lot, so don’t fail to use this privilege and power.

Change your mind  and alter your plan, if you need to. And don’t beat yourself up for it.
3) It’s OK to opt-out and change your mind and that’s what I’m doing. This is different than dropping someone in the grease with no back up options. This was not my case, no one was going to be disappointed if I didn’t take the comedy class at that time. I called my comedy instructor and told him my situation, my plate is over-floweth, I have to deliver my best stuff, my book, my clients, my team and right now just can’t do the class. He understood.

My game plan forward.
I’m taking an official break from daily blogging. For the next 4 weeks, my head is immersed in client service and completing my book and taking care of me (tennis, massages and a trip to Aruba to write and recharge).

You may see some random blog posts during my hiatus, but not making any commitments, as I’m islanding it in Aruba island for a week, I’m speaking at the Southeast Entrepreneurial Conference in Tampa on April 1 and I’m addressing Pizza Hut’s Annual Franchise Convention in San Antonio.

In my absence, my fabulous assistant, Lauren, will be spot writing on Internet marketing. Lauren has been with me for almost 7 months now and I believe she is the 8th wonder of the world. She’s an Internet and social media whiz and teaches me a lot everyday. I know she will bring some great articles and tips to the blog. Jocelyn one of the co-founders of Oddpodz may kick in a post too. She’s in Savannah, building her consulting, research and branding practice and helping other entrepreneurs succeed too.

So until next time . . .

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Southeastern Entrepreneur Conference, Tampa

Southeast Entrepreneurship Conference, April 1-3 at University of Tampa.
Join over 200 other entrepreneurs and business experts for three days of ideas, energy and insight.

The University of Tampa Entrepreneurship Center
presents its premier spring entrepreneurship conference at the University of Tampa in Tampa FL.

The 2011 Southeast Entrepreneurship Conference (SEEC 2011) is a three-day conference that will allow students to engage in networking opportunities with students from all over the country as well as business professionals. The main event of SEEC 2011 is the Spartan Pitch and Plan Competition.  Students will have 90 seconds to pitch their innovative business idea to a panel of judges and will competing for $1,500 to kick-start their venture.  The conference also includes meals and an optional kayaking trip.

The UT Entrepreneur organization recruited over 20 expert speakers from all over the country. They will be addressing hot entrepreneurial topics ranging from: branding and marketing to fund raising, to business operations and professional development. There will be keynotes and breakout sessions.

Some of the featured speakers include:
Joe Keeley
College Nannies and Tutors
“Severe Danger of Getting a Job” (Keynote)

Sidd Pagidipati
Chamber.com, MealDeal.com, Freedom Health
“What to Do With a Start-up Addiction” (Keynote)

Karen Post
Brain Tattoo Branding and Oddpodz
“The Art of Branding” (Keynote)

Ian Spector
Mobiquitous, LLC, www.4Q.cc, and Others
“Mixing Comedy, Literature, and Business” (Entrepreneurship in the Arts)

The event is sponsored by partners like: The Coleman Foundation and the Collegiate Entrepreneurs Organization,
along with

Delta/REP
Grasshopper, the entrepreneur’s phone system
Solben
College Nannies and Tutors
Self employment for the arts

SEEC is open to all college majors and community business partners. This is a great opportunity for networking and learning if you are exploring entrepreneurship, are an emerging entrepreneur, or for those who are already have businesses up and running.

To learn more about SEEC 2011 and how to register log onto www.seectampa.org

If you live in Florida and are an entrepreneur, don’t miss this event! If you can’t make it, do check back on Friday, I will be posting my branding presentation and other event highlights.

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Traveling through Atlanta’s Hartsfield-Jackson airport? Here’s something you should know.

I never thought I would ever in my life want to schedule extra time at an airport so I could dine at amazing restaurant.

It happened. I was on my way to Africa this week to speak on branding for government programs at the Brand Journalists’ Association of Nigeria awards dinner. The event was honoring two extraordinary branding enthusiasts and leaders: the Governor of Imo, Chief Ikedi Ohakim, who has pioneered branding in government programs and Professor Dora Akunyili, former Minister of information and communications for the country, who is dedicated to changing the perceptions of her land.

In route, my cinematographer Andrew and I had a three-hour layover and accidentally stumbled upon One Flew South, a brilliant eatery that touts travel-inspired provisions. This restaurant is located at Atlanta’s Hartsfield-Jackson airport in the international flights section at Gate E and is so worth every visit and unlike any airport food experience I’ve ever had.

They break all the rules and create a memorable food journey.
To start with, One Flew South doesn’t look like it belongs at an airport. Created by Johnson Studios, the very hip, contemporary look and the design elements are all direct from Georgia, blond distressed, wooden floors, marble table tops and a wall to wall mural of the state’s finest forest and trees.

And they have an executive chef too. That’s right, Duenne Nutter masterfully creates some of the most interesting flavors combing his heritage cuisine of Louisiana with good southern classics.

Since we knew we would soon be on the plane eating our 5 courses at midnight, we ate light and sampled four appetizers. They included: smoke trout bruschetta with goat cheese, sweet potatoes, peas and aged balsamic vinegar, pecan dusted scallops with cranberry hash and arugula sauce, lamb sausage and soy bean succotash.

The seating offered is ideal for the solo traveler and the groups of foodies.  Service is also stellar and lead by John, who is part of their management team.

This total experience is a nice surprise and was an excellent diversion to start our overseas adventure. What are you doing in your business that is unexpected?

We are onward to Lagos, Nigeria an 11-hour flight, more soon.

For more on restaurant branding, view:
Size can matter. 4 ideas to help your brand impact measure up.

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Preparing for a far away trip can be challenging. Karen Post and the Oddpodz team learn how to take a stressful situation and turn it into an achievement. If you missed last weeks wrap up, click here.

1 – Sponge Bob would be proud of me. I’m soaking up stuff at a very high speed. Traveling is only part of the adventure.
2 – Ouch! Global travel can hurt. How to manage your health on the road. An education on why to take extra precautions.
3 – Why being in the right state is critical. And I’m not talking about Florida. What happens when goofy thoughts enter your brain.
4 – How to reduce the sting in charging service fees. Being nickel and dimed may turn out to be a valued convenience.
5 – 18 steps toward stress-free, fast-lane, more fun and darn good writing. Tips that will make you want to dump your notes.

Be sure to also check out:
Are you brand battle ready at the frontline?
Top 10 best brand stories
How two websites almost killed a baby

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State is a place you choose to be. This past week my state was questionable. I let a few goofy thoughts enter my brain and they had a direct impact on my output.

I chatted with my Tony Robins coach, Jayne, about this situation and she reminded me of the time I walked on fire and I didn’t burn one toe. I pulled that off because I was in a very intense state of mind – like a soldier on the front lines, an Olympic athlete in the game of their life. That night I was 500% focused on my mission. I could see the end of hot coals before I took one step forward. I was rock solid with confidence and felt there was nothing I could not do. I chanted. I talked to myself more than normal.

I can’t officially tell you this next part, because by doing so, it cracks the state I am in now until I finish my book. So I will only elude to this historic thing.  Ah, better idea, I will speak about a person I once knew.

There was a great writer who was awarded a plum assignment, because she knew her stuff inside and out. Instead of cranking out the goods, she surrendered her mental state to thoughts of question and doubt. She pondered way too long trying to write the perfect sentence, instead of pouring out what she knew, like her name. She wasted precious time and invited stress and all its kids to move in. Summary – big freaking waste of everything. Life, time and brain cells.

Today, a new writer showed up.

She was militant. She broke down big scary goals into small pieces of cupcake bites. She felt like Iron woman, Super diva and Queen of everything. She got back into exactly how she felt walking on that fire that night in Chicago and felt a powerful new strength. Within 60 minutes, she was in the flow zone and writing like a machine.

Every human has the ability to get into this state, if you want it bad enough. It is a mental drill. It is a dominating, dictator mindset, a take no prisoners attitude. Wussies not apply.

If distractions show up in your head, shrink them all down to small little crumbs, so you can’t even see them.
If voices start babbling, turn the volume button completely off, so you can’t hear them at all.
If you see something that looks bold, bright and scary, make it black and white, so it fades into nothing.

Getting into full State works with anything you want to accomplish, sales, writing, performing and sports.

Look out Saturday morning tennis opponent,  I am Venus William’s alter ego and I am here to win!

Also, be sure to check out: Trading your time for money is a mind-set you can no longer afford.


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Global travel and keeping healthy.

Next week I’m headed to Africa for five days. I’m addressing the Branding Journalists of Nigeria. The event is honoring two distinguished leaders, Governor Ohakim as the Most Visionary and Brand-Friendly Governor of Imo State and Professor Dora Akunyili as Most Noted Brand Ambassador and a pioneer in marketing and country improvement.

Turns out our American bodies are at risk to a bunch of nasty stuff. So I visited the health department today to be ready and on the offense.

If you are traveling abroad, you can do most of the research online. If it looks like a high risk area, go to your local health department as soon as you lock down your gig.

Also, secure a budget for some bucks and time. Unfortunately, I did not. So I’m out of pocket around $650.00, I got 4 shots, it took three hours and cost just under $300, plus I need to fill a prescription for some Malaria pill that I need to take when I get there. Times two, because I have a my videographer trailing with me. I chalk it up to the cost of business. I value my life and have no time to be sick.

Turns out I needed a Hep A, Tetanus, Yellow fever and Typhoid shot. In the ideal world, you need to get these 4 weeks before you travel. YIKES, more on the edge living for me. Anyhow, the staff at the health department was great. The educated me on the risks and simple ways to protect your self while there.

Warning: The shots hurt to get and both my arms feel like a truck ran over them several times. I suppose this is better than vomiting and dying from a Mosquitoes bite.

Some other tips:
Buy extra health insurance
As an added precaution,  I also bought a health insurance package from American Express. It’s $7.50 for a month, you can cancel after your trip, but it will give you some extra comfort, should something happen to you while you are out of the country. $50,000 and emergency transportation etc.

Use a Visa expediter
I use A1 Passport & Visa Express. Today, I finalized my passport renewals and got Visa almost complete. When you are going to abroad, in most cases your passport needs to have at least 12 months on the back end before it expires or you can’t fly.  All of these little things take time. Plan for it. But being an entrepreneur sure is fun and I can’t wait for my African adventure!!

Be safe when you get there
Pack light colored clothing items, not all black. Black attracts mosquitoes and mosquitoes can carry deadly diseases. Don’t wear any scented anything and hit mosquitoes with DET.

Want more on global travel and marketing read my past blogs too.

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Karen Post receiving award from Saudi airline

This week, I’ve been blogging from the Middle East. I was invited by the Saudi Arabian Airline to address their corporate conference on Branding. It’s been an incredible experience. Today, I learned that I actually made history. I was the first women to ever address the group as a keynote speaker.

If you are not familiar with Saudi traditions, women do not had the same rights as men in their culture. They cannot drive, have limited leadership and governing roles, have strict dress codes and do not mix with men in dinning and many public places. I knew accepting this invitation would be an experience. I was aware of their traditions and values, but until I arrived had not fully realized that I was making history.

Doing business globally introduces many challenges to a day’s work, from the work product you deliver to how you communicate, to respecting their culture and protocols. Read the story in New York Times on my travels.

Here are 5 important lessons I learned from my trip.
1) The world is very small.
Even if you are a small business you can earn rewarding and exciting global assignments. And a single project can develop into a long term cross the pond relationship too.

2) High Google search results are equal to an elite global sales team.
The client found me because of my high Google ranking.

3) A strong and professional website presence can project as much credibility and capability as a firm ten times your size. If you want big projects, you need to practice smart marketing and can’t look like a small potato.

4) Assume presenting your offering to a foreign culture will come with significant challenges. From technology glitches to communications differences, don’t fall short of delivering the best. You may think it will all be like it is back home. It won’t be. Do your homework, plan well and be prepared for travel bumps.

5)  Global adventures can teach you so much and open unexpected doors too.
This trip connected me and my firm not only to this client, their industry, and unique culture, but to other entrepreneurs involved in the project that can be a source of business, knowledge and world friendships.

I’m headed back to New York City tonight.  A thirteen hour flight, and then I’m in Manhattan for a week. While in the big Apple, I’ll be working on client projects, writing my new book, conducting some business meetings and having some fun.

More soon!

For more lessons, check out: I’m going to Saudi, join me!

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Saudi Arabia Journey to brand Airline

I’m excited, anxious and very proud.

About a month ago, I got a call from a major Saudi company inviting me to address 300 of their team members on branding. They are the national airline; the Saudi Arabian Airlines. They learned about me through my Google ranking and were convinced I knew my stuff from my websites, videos and blogs.

I was surprised as Saudi still practices many gender divisions. And they selected me, a woman business expert on branding.

I had to immediately report to my contact – the VP of marketing and a member of the company for over 32 years. He was knowledgeable, kind and equally enthusiastic about the new business relationship.

We ironed out a deal, discussed their objectives and my program: Why brand? Which focuses on touch points, social media,  customer experiences, and all the details that go with it.

While I thought I was pretty worldly, I was really in the dark concerning this country and their culture. As many of you will have opportunities to do business around the globe, I’m pleased to share what I’ve learned in preparing for the trip so far and will blog regularly from abroad. After my trip to the Middle East I will head to NYC for 6 days and will share more insight from my journey there.

Marketing lessons.

  • If you can do business abroad, make sure your web site reflects that.
  • When a lead calls you, qualify them immediately. Discuss budget, objectives, terms.

Communication lessons.

  • Even if your contact speaks great English, don’t assume they can read all your emails.
  • Don’t use local slang, speak clearly and in a concise manner.
  • Speak to others involved in the project. For me, it was the other speakers, John Tschohl,
    Steve Martin, James Belasco and Gerrie Smith with a UK firm called Honour that  has a history of working with the client. All provided so much valuable insight and they are now my new global friends.

Travel lessons.

  • You must have a visa to enter Saudi. This takes some time. For a couple hundred dollars, I engaged a DC firm to facilitate the process. A1passport and Visa Express was great to work with. They handle everything. They take your documents to the embassy and secure the visa.
  • Get to know military time.
  • Pack your international electricity plugs for your computer.
  • For limited over seas flights, don’t risk missing it, get to NYC a day early, just in case.

Cultural lessons.

  • Do your homework. Understand and respect your client’s values and traditions
  • Talk to others who have journeyed there. In this case, other women.
  • Modify your content, so its effective, yet not offensive . Go light on US examples, include world case studies.
  • Jump in their shoes. Be relevant.

More next week!

Check out our other marketing blogs too.

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This week, Oddpodz took advantage of the simpler things in life and learned how fulfilling they really are. Here are some ways you can look at your business half full too:

1 – Fox TV calls for a 30-minute live interview. Will you be ready? Learn how to interview like a pro, here.
2 – How reincarnating an old idea can be a BORN AGAIN HIT. Check out word-smithing at its best.
3 – Birthdays, gifts and marketing – an interesting trio. Do you have a way to remember your customers’ special days?
4 – Can being happier change your entrepreneurial success? It’s true! Identify the small things in life and make them happen.
5 – Don’t forget to Celebrate loving being an entrepreneur everyday. And start making your own life choices.

If you missed last weeks wrap up, click here.

For more ways to fulfill your life, check out these posts:
Why creatures of habit are champions in sports, business and life.
Work less, accomplish more!
Money, money, money!


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