Being introduced to new experiences can change your perspective on life. They can also change your perspective on how to run your business. Karen Post and the Oddpodz team experienced many new things this past week and we’re sure you’ll enjoy the take-away.

1 – Miracle Whip and Cate Blanchett. What do these two have in common? Differentiating you brand will help you succeed in the long run.
2 – Making history in Saudi and 5 lessons from the experience. Being introduced to global challenges can be very rewarding.
3 – Size can matter. 4 ideas to help your brand impact measure up. Increase your brand memory with objects bigger than life.
4 – Waiting patiently. An oxymoron and opportunity. Don’t wait for your competitors to measure up to you, start creating a masterpiece now.
5 – Have an AT&T iphone? Don’t expect service in NYC. You’ll be disappointed. How some technology can’t always keep up to speed.

If you missed last weeks wrap up, click here.

Also, be sure to check out:
What Jimmy Fallon taught me about marketing.
5 promotional ideas to earn serious visibility for your venture.
Facebook, I’m just not that into you.

Raising money, being a profitable venture from the get go and finding a golden opportunity is no easy drill for any entrepreneur.

Ben Huh, a former journalist, says it can be done and he just did it.

His holding company Pet Holdings, which run a slew of comedy-heavy, user-generated stuff, sites that the curate topics are based on user votes and interest in the content. Some of their wacky properties are: I Can Has Cheezburger, also known as LOL Cats, FAIL Blog, which shows user-submitted photos of all manner of things and people that are, well, failing at something and Memebase, that tracks Internet memes. Check all of them out. They are amazingly entertaining.

Under Ben’s leadership the company just raised a $30 million round of Series A financing for expansion. The funding round was sponsored by Foundry Group’s Brad Feld. The two met about one and a half years ago and developed a strong relationship. Feld said, “It’s a combination of a great team, a great leader and an ability to create something that can become a very large media property”. See full story from VentureWire.

In 2007 Ben bought the main Cheezburger site, also known as LOLcats, from two entrepreneurs in Hawaii and built it into an online collection of the funnest pictures of animals with the site’s signature misspelled captions plastered over them.

The company has grown to become the largest humor network in the world with growth to 16 million monthly unique visitors and 375 million monthly page views.

Holy feline!! With traffic like that, it’s no surprise that they earn lots of income from ad revenues and merchandise.

Congrats Ben! and all the cats and folks that helped him build his empire. And thanks for the inspiration.

Is there more room in this market space of completely goofy, user-generated content, weird named ventures? What niches have not been tapped yet and can they dance more than one song?

Top photo credit from I Can Has Cheezburger, author unknown.

Also, check out: 5 tips to manage the painful side effects of progress and change.

Call me crazy, the anti-saving queen, the discount defector, the over spending psycho shopper – I don’t like coupons!

I do like being rewarded with gifts for my loyalty, finding items with extreme value for a fair price and being a recipient of a bonus tied to a purchase. To me that’s all cool. However, you will never see me packing a coupon at a nice restaurant or signing up at Groupon. See end of story of their story.

So what’s the difference?
The difference is: How it’s packaged and the psychological message that accompanies it.

My aversion to discounting started as a child. My mother and grandmother were coupon addicts, my mother still is. So from the get-go it was part of my rebel nature. If my mom did it, I was not going there. (Sorry mom)

Later in life, when I started selling things that I created and built with lots of sweat and investment, a client wanted a fire sale price or discount. I processed that request as if the buyer didn’t see the value in what I delivered; they were uneducated or maybe just cheap, either way my ego was insulted.

As I matured as a business person and understood the costs of goods/services, overhead and profit, paying full price for things was tied to my value system. As an entrepreneur supporting other entrepreneurs and economies I felt it was my duty to pay a business, that provided a quality/valuable product, a fair, and many times full price, so they could be around next year.

I also have been around many whiny people who do not value themselves, always feel like they are a victim and don’t run a business. Their affinity to discounts, and their chest pounding with feelings of triumphant, when a business has to discount—annoys me.

Discounts, two for one, buy one, get one free—all scream desperate, needs sales badly or worse – sneaky marketing.
Maybe my knowledge of business gives me an unfair advantage or my knowledge of life cuts through any faux coupon cloud.

First point.
My opinion on coupons and discounts is not universal, I am a market segment (professional, educated, not poor, supports capitalism, high level of quality standards, values principles of business) that certain sellers need to understand and speak to. To get me to buy one needs to package a quality offering, price it in a fair manner and stand behind it with enough resources (that hopefully you’ve earned).

Second point.
There are many consumers who are not like me (my mother, a college student, a single mom with 4 kids etc.) and successfully selling to them may look different. The recent recession has had an impact on pricing strategies. The key, to discounting or not, needs to align to the values of your buyers.

Third point.
I’ve witnessed many a brand demise when quality companies resort to deep discounting. Instead they should focus on better communications on their value offering, product experience and performance. Apple , Rolex, Mont Blanc or BMW don’t discount.

Another story, three more important points.
Even though I’ve hammered against the concept of discounts and coupons, today in The Wall Street Journal there is an excellent story on Groupon, an online company that was offered $6 billion from Google and they passed. Groupon offers local, online visitors, daily deals with significant discounts. I applaud their confidence in themselves, the intriguing business model and their success. The story is worth reading.  Three messages that stuck with me were, 1.) the founder first started  the company on a different path and lost over  $1,000,000, Don’t give up! 2.) The founder believes the success of Groupon is credited to the simpleness of the idea vs. the first company concept was complex. Simple is good. 3.) Livingsocial.com is another similar local/discount model and Amazon just pumped $175 million into it. Isn’t business fun!

For more on coupons, view: Are you as consumer savvy with your advertising as you are with your groceries?

I was craving a good escape last night, a movie fix. So I went to two.

Tampa is fortunate to have a fabulous dinner, drinks and movie venue called Cine Bistro. It’s so worth the extra few bucks, no kids, no cramped seats, no kidding. Plus the food ranks up there with any nice, foodie, hip dinning spot. If you live in Tampa, check this place out and support them, so they stick around.

My first flick was Unstoppable with Denzel Washington and Chris Pine. Two fine guys and actors. I loved the movie. Great art directing, awesome sound, good casting and an energizing story line that as an entrepreneur was very inspiring.  The movie had nothing to do with running your own business, but it had everything to do with fundamental principles that are very relevant to being a successful  entrepreneur.

Highlights and my take-aways -
The movie had a simple idea, “a train that could not be stopped”. The simple idea was transformed in a two hour compelling story.
What simple concept do you have in your biz that can be transformed into a masterful story?

The two main characters were regular working class guys both with a skill set, one with limited experience, but had miles of determination.
Sound like someone you admire?

Both characters were dealing with significant personal challenges.
At the moments where stepping up and taking on danger head on, these issues were not present, but the will to succeed was.

Nothing could stop this train.
Does this sound like you? Resilient, tough as steel. If not, make some adjustments.

It was a scary, high risk, against all odds journey.
I know what that feels like. If being in business was easy, every person would be doing it.

Need a little adrenaline rush this week, see this movie.

The second movie I saw was Love and other Drugs
Well for me this flick was not a walk out movie, but, certainly not a must see either, on a 1 to 10, I’d give it a 6. What I would give it is “The trailer was much better than the actual movie award”. Which is always disappointing.

The love story was sappy and predictable. The sex scenes were very present, along with some great camera shots and editing. Ann Hathaway and Jake Gyllenhaal seem to have good chemistry, even though the story was on the light side. What stuck in my head most about this film was not a dating, love relationship message, but the state of how sometimes creepy and corrupt the pharmaceutical companies and doctors relationships are. See CNN story on branding of conditions,  Kind of made me feel sick.

Anyhow, Movies are good medicine for entrepreneurs. They keep you grounded with moral messages and can expand your mind with some extreme fantasy all in the same day. Movies can teach us, about market segments, typography treatments, promotions, product placement, casting and character creation, creativity, brilliant story telling  and remind us that sometimes even boring and stupid things can make money too.

If your brain needs some feeding today, take a break and go see a movie.

For more on how to be unstoppable, view: 5 things that helped us get our creative mojo back.

That is the question. Some of you are asking it now, some have already answered it.

In these times of uncertainty – will I have this job next week? will I have to take out a third mortgage to pay for my daily commute to the office? can I get a third mortgage? – some choose to explore making the jump from working for the man to working for thyself. We found a couple of links with things to consider when making such a decision. They are also worth perusing if you’re already out on your own.

1. A reason we are glad we don’t have to commute. Public transportation is cheaper than driving oneself, but being able to skip THIS is worth singing for our own supper.

2. A list of over 100 reasons that some think Freelancing is the cats meow. Take a look, then come back here and tell us what you think.

3. If the list above has convinced you to hang out a shingle, you should still ask yourself these questions that we found over at copyblogger.com. How to achieve Freedom and how to avoid a Personal Branding Prison. Also, check out our discussion on the importance of Personal Branding (in the Forum).